{"id":17438,"date":"2015-12-22T11:02:12","date_gmt":"2015-12-22T10:02:12","guid":{"rendered":"https:\/\/www.ctelift.com\/en\/2015\/12\/22\/nuova-immagine-cte\/"},"modified":"2015-12-22T11:52:52","modified_gmt":"2015-12-22T10:52:52","slug":"nuova-immagine-cte","status":"publish","type":"post","link":"https:\/\/staging.ctelift.com\/en\/nuova-immagine-cte\/","title":{"rendered":"IN THE SPOTLIGHT: New logo, new website and new corporate identity for CTE"},"content":{"rendered":"<p><strong>CTE writes a new page in its history: the company comes up with a new image. And coming soon also the change of livery for the articulated and telescopic truck-mounted platforms ZED and B-LIFT, and spiderlifts TRACCESS.<\/strong><\/p>\n<p><strong>CTE<\/strong> is ready to start 2016 with a series of important innovations: the restyling of the company logo, a new website and a renewed corporate identity.<br \/>\nTo best explain these changes, we decided to do our talking in the first person.<br \/>\nOur company is in a major period of change. After 35 years on the market, we felt the strong need for renewal: not only purely image, but that conveys the full change we are experiencing, related to our products and our way of doing business.<br \/>\nWe did not want literally a NEW logo, but we were directed to a redesign of our logo, known for many years. The icon representing the elephant is always present but with a look &#8220;rejuvenated&#8221;. The font was chosen with a more modern and communicative style, linked to the shapes of our products. Our pay-off &#8220;Work Becomes Easy&#8221; has remained, to continue to communicate in a strong and effective way our mission, ie &#8220;make work easier&#8221;, and not only, to represent a way of being, living, working.<br \/>\nThen the change is there, but took place in continuity with our history. There are not cut with the past, and we decided to take a step forward remembering who we are and who we were.<br \/>\nAfter 4 years, we have also decided to refresh our website. The new <strong><a href=\"https:\/\/www.ctelift.com\">www.ctelift.com<\/a><\/strong> was thought in a logic responsive, adaptable graphically to each device (computer, tablet, smartphone).<br \/>\nWe introduced new sections and enhanced existing ones to speak more and better about us: who we are, who are our customers and what they think of us, our history with our &#8220;numbers&#8221;, our products presented in a e-commerce style inspired and many services.<br \/>\nTo improve our communication flow with our customers, it will soon be active &#8220;MY CTE&#8221; section, containing information of products, service and training. In the Social Wall section are visible and grouped all activities pertaining to the social world, Facebook and YouTube in the first place.<br \/>\nAt the moment Italian and English languages are active, soon will be available also other languages.<br \/>\nEven the corporate identity, from business cards to commercial documents to the technical product, reflect the process of renewal, getting a general image coordinated.<\/p>\n<p>At the next edition of <strong>Bauma<\/strong> in Munich (11-17 April), in the wake of this change, we will see the restyling of the livery of our products, from articulated and telescopic truck-mounted platforms ZED and B-LIFT, and the spiderlifts TRACCESS, following the support of the ITALIAN SCHOOL OF DESIGN, young and fresh minds, which revised the aesthetics of our platforms to achieve greater &#8220;visibility of the product&#8221; and making it stronger and recognizable identity.<br \/>\nIt is not the first time that we change our look and will not be the last, but we think the news today reflects the ways in which <strong>CTE<\/strong> works, and will continue to work in the future to its customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTE writes a new page in its history: the company comes up with a new image. And coming soon also the change of livery for the articulated and telescopic truck-mounted platforms ZED and B-LIFT, and spiderlifts TRACCESS. CTE is ready to start 2016 with a series of important innovations: the restyling of the company logo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-17438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easy-magazine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IN THE SPOTLIGHT: New logo, new website and new corporate identity for CTE - CTE<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IN THE SPOTLIGHT: New logo, new website and new corporate identity for CTE - CTE\" \/>\n<meta property=\"og:description\" content=\"CTE writes a new page in its history: the company comes up with a new image. 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