{"id":46414,"date":"2023-02-10T11:18:45","date_gmt":"2023-02-10T10:18:45","guid":{"rendered":"https:\/\/www.ctelift.com\/2023\/02\/10\/cte-ed-una-nuova-strategia-per-la-francia\/"},"modified":"2023-02-10T11:42:52","modified_gmt":"2023-02-10T10:42:52","slug":"cte-ed-una-nuova-strategia-per-la-francia","status":"publish","type":"post","link":"https:\/\/staging.ctelift.com\/fr\/cte-ed-una-nuova-strategia-per-la-francia\/","title":{"rendered":"CTE a une nouvelle strat\u00e9gie pour la France"},"content":{"rendered":"<p><strong>L&rsquo;ouverture de la nouvelle filiale de Saint-Jean-d&rsquo;Illac souligne l&rsquo;importance <\/strong><strong>du march\u00e9 fran\u00e7ais pour CTE<\/strong><\/p>\n<p>Dans l&rsquo;histoire de <strong>CTE SpA<\/strong>, le march\u00e9 fran\u00e7ais a toujours \u00e9t\u00e9 un march\u00e9 strat\u00e9gique, plein d&rsquo;opportunit\u00e9s et de collaborations importantes. C&rsquo;est pourquoi CTE SpA prend des mesures importantes pour assurer une pr\u00e9sence \u00e9tendue et de qualit\u00e9 sur le territoire, en premier lieu l&rsquo;ouverture de la nouvelle succursale <strong>CTE France SAS<\/strong> pr\u00e8s de Bordeaux \u00e0 <strong>Saint-Jean-d&rsquo;Illac<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>La centralit\u00e9 du march\u00e9 fran\u00e7ais pour l&rsquo;entreprise italienne n&rsquo;est pas nouvelle : dans le pass\u00e9, en fait, plus pr\u00e9cis\u00e9ment en 1992, CTE SpA a fond\u00e9 avec quelques partenaires locaux la Compagnie Transalpine Elevateurs (plus tard commun\u00e9ment connue sous le nom de C.T.E.), sa premi\u00e8re filiale en France pour la gestion directe du march\u00e9. Filiale int\u00e9gr\u00e9e par la suite par le distributeur <strong>France Elevateur<\/strong> pour une meilleure rationalisation des activit\u00e9s commerciales et apr\u00e8s-vente.<\/p>\n<p>&nbsp;<\/p>\n<p>La nouvelle soci\u00e9t\u00e9 <strong>CTE France SAS<\/strong>, enti\u00e8rement contr\u00f4l\u00e9e par CTE SpA, a \u00e9t\u00e9 cr\u00e9\u00e9e avec l&rsquo;intention d&rsquo;offrir au march\u00e9 &#8211; en particulier aux clients ex\u00e9cutifs et aux grands loueurs (grands comptes) &#8211; une structure logistique capable de r\u00e9agir imm\u00e9diatement aux besoins du march\u00e9 en coordonnant par des collaborateurs directes les activit\u00e9s commerciales et apr\u00e8s-vente dans le pays sur les marques ZED, B-LIFT et MP pour les nacelles sur camion, et TRACCESS pour les araign\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p>La relation de distribution entre <strong>CTE SpA<\/strong> et <strong>France Elevateur<\/strong> se transforme en un partenariat industriel, o\u00f9 le constructeur fran\u00e7ais commercialisera deux mod\u00e8les CTE en France avec sa propre marque, la m\u00eame chose sera faite par CTE SpA en Italie avec un mod\u00e8le de fourgon produit par France Elevateur.<\/p>\n<p>Parall\u00e8lement, pour assurer une large couverture de l&rsquo;assistance apr\u00e8s-vente sur un vaste march\u00e9 comme celui de la France, CTE France d\u00e9finit prochainement d&rsquo;importantes collaborations.<\/p>\n<p><strong>Marco Govoni<\/strong>, Directeur Commercial et Marketing de CTE et Pr\u00e9sident de CTE France, a comment\u00e9 cette importante nouveaut\u00e9 comme suit\u00a0: \u201cNous esp\u00e9rons que ce nouveau cadre strat\u00e9gique apportera un nouveau souffle et stimulera la croissance en ramenant la marque CTE l\u00e0 o\u00f9 elle le m\u00e9rite sur un march\u00e9 &#8211; celui de la France &#8211; qui est fondamental pour la croissance de notre Groupe. La filiale sera dirig\u00e9e op\u00e9rationnellement par deux managers qui ont toute notre confiance, Jean-No\u00ebl Ayral en tant que Sales Manager et Christophe Lalisse pour la partie Customer Care, nous leur souhaitons \u00e0 tous deux un excellent travail ainsi que la bienvenue dans la famille CTE\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jean-No\u00ebl Ayral<\/strong>, CTE France Sales Manager, d\u00e9clare \u00ab Ravi de rejoindre ce projet et fier de participer activement au d\u00e9veloppement afin d\u2019\u00e9lever d\u2019avantage la marque CTE sur le march\u00e9 fran\u00e7ais. Gr\u00e2ce \u00e0 cette organisation, CTE pourra encore mieux accompagner ses clients et leurs entreprises \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Christophe Lalisse<\/strong>, CTE France Customer Care Manager, d\u00e9clare \u00ab Int\u00e9grer CTE France avec la mission de d\u00e9velopper le service client est pour moi une \u00e9vidence dans mon parcours professionnel. Je n\u2019ai cess\u00e9 d\u2019\u00eatre pr\u00e9sent dans ce secteur d\u2019activit\u00e9 depuis 1989 et mon exp\u00e9rience me permet \u00e0 pr\u00e9sent de contribuer au d\u00e9veloppement de CTE France. J&rsquo;ai accueilli cette opportunit\u00e9 avec enthousiasme et je mettrai donc mon exp\u00e9rience \u00e0 la disposition de l&rsquo;\u00e9quipe pour atteindre les objectifs importants que nous nous sommes fix\u00e9s \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>L&rsquo;ouverture d&rsquo;une succursale en France repr\u00e9sente une \u00e9tape suppl\u00e9mentaire pour la croissance internationale de CTE, et rejoint les autres succursales CTE UK (fond\u00e9e en 2002) et CTE North America (fond\u00e9e en 2022).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;ouverture de la nouvelle filiale de Saint-Jean-d&rsquo;Illac souligne l&rsquo;importance du march\u00e9 fran\u00e7ais pour CTE Dans l&rsquo;histoire de CTE SpA, le march\u00e9 fran\u00e7ais a toujours \u00e9t\u00e9 un march\u00e9 strat\u00e9gique, plein d&rsquo;opportunit\u00e9s et de collaborations importantes. C&rsquo;est pourquoi CTE SpA prend des mesures importantes pour assurer une pr\u00e9sence \u00e9tendue et de qualit\u00e9 sur le territoire, en premier [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":46416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[277],"tags":[],"class_list":["post-46414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CTE a une nouvelle strat\u00e9gie pour la France - CTE<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTE a une nouvelle strat\u00e9gie pour la France - CTE\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;ouverture de la nouvelle filiale de Saint-Jean-d&rsquo;Illac souligne l&rsquo;importance du march\u00e9 fran\u00e7ais pour CTE Dans l&rsquo;histoire de CTE SpA, le march\u00e9 fran\u00e7ais a toujours \u00e9t\u00e9 un march\u00e9 strat\u00e9gique, plein d&rsquo;opportunit\u00e9s et de collaborations importantes. 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